The historian Richard Hofstadter wrote a still widely read 1964 essay for Harper’s Magazine outlining what he called the “paranoid style” in American politics. Marked by “a sense of heated exaggeration”, suspicion, and wild fears of political conspiracy, it was, he argued, a common part of American political life. It dated back to the rise of the antislavery movement before the Civil War, and every so often, it resurfaced at times of national crisis.
Hofstadter was alarmed to see this way of thinking infuse the politics of his own time. One example was the “Red Scare”, a series of anti-communist investigations and purges led by Senator Joe McCarthy. And then there was Barry Goldwater, the Republican party’s 1964 presidential nominee.
Goldwater, a senator from Arizona, was an outsider in the Republican party, known for his staunch anti-communism and opposition to the Civil Rights Act. He surprised everybody by beating the better-known and more moderate Nelson Rockefeller to become the party’s choice for president.
Goldwater picked up support from conservative voters who feared their role in society was under threat – that the fast-changing US was being taken away from them and their kind. “Traditional American values” were being undermined by left-wing intellectuals; the country was in danger, under threat from communist aggression abroad and Soviet spies and sympathisers at home.Marion S. Trikosko via Wikimedia Commons.
Mainstream political leaders didn’t understand these fears, or simply chose to ignore them. But Goldwater did understand, and he won over grassroots activists by speaking directly to their concerns.
At home, he promised to reduce government spending and cut welfare payments. Abroad, he was committed to militant anti-Communism, including the use of battlefield nuclear weapons. He summed up his views at the Republican party convention in 1964: “
I would remind you that extremism in the defence of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue.
Goldwater was admired by Republican activists, but the wider electorate considered him beyond the pale. In the November election, he was crushed by the incumbent Democratic president, Lyndon Johnson. Nonetheless, Goldwater’s campaign fundamentally changed the thinking of his party – and five decades on, the conditions that led to the rise of Goldwater are on full display once again.
Fear and loathing
In his 1964 essay, Hofstadter argued that the paranoid style tends to resurface when class, ethnic and religious conflicts come to the fore. All three are roiling the US today.
The gap between the political elite and middle- and working-class Americans is as wide as it’s ever been. The uncertainty that set in after the economic crisis of 2008 endures; it has left workers deeply anxious about jobs and wages – and they fear labour competition from immigrants, especially Mexican ones. Internationally, the rise of radical Islam has threatened American interests abroad – and a series of "home-grown” extremist terror attacks have only reinforced the image of a nation under threat.
Mainstream politicians have been slow to respond, but like Goldwater before him, Trump has seized the moment. He has promised to build a wall on the border with Mexico, keep out Muslim immigrants and cancel free trade agreements to protect American jobs. As for the rest of the world, he has promised tough measures to wipe out the so-called Islamic State and has talked particularly tough on China.
Trump has successfully cultivated an image of martyrdom, which goes a long way to explaining why he has survived myriad allegations of personal misconduct that would have destroyed any normal campaign. To his devotees, accusations of tax evasion and scamming are over-egged or false, while the women who have accused him of sexual harassment are lying gold-diggers bankrolled by the Washington establishment.
So while Trump may seem like an anomaly, his campaign is in fact a constellation of familiar themes pulled together at a particularly fraught moment in US history. And candidates like this have won before.
In 1980, Ronald Reagan, another ideologically conservative Republican outsider, was elected president. To some on the right, Reagan – who spoke in Goldwater’s favour at the 1964 convention – represented the ultimate vindication of Goldwater’s vision. The thread connecting the three candidates was on full display in Reagan’s convention speech in 1980, where he pledged to “make America great again”.
It remains to be seen if Trump will enjoy the success of Reagan or go down in flames like Goldwater. Either way, Hillary Clinton should understand his political appeal as well as anyone: in 1964, aged just 17, she campaigned for Goldwater herself.