Aug 14th 2018

How we use good deeds to justify immoral behaviour

by Nishat Babu

 

Lecturer in Organisational Behaviour, Aston University

 

We all like to think of ourselves as morally sound individuals. However in doing so we often assume that morality is static – that we are consistently moral to some extent over time. In reality, research suggests that most of us will behave in contradictory ways and act both morally and immorally from time to time. Interestingly, when we think about our past moral actions, we are likely to engage engage in compensatory behaviour and act immorally going forward.

For instance, if you recently donated to charity, you may donate less money at a future charity event or be less willing to volunteer. This has been termed moral licensing, and describes how previous engagement in moral behaviour provides people with moral “credits” that then affords them with a ticket to subsequently engage in morally questionable behaviour.

The consequences of this can be quite serious, and happens even when people are merely anticipating future engagement. One study showed that people who expected to engage in some future moral action, such as in a fundraiser or donating blood, were more likely to pick a white candidate over a black candidate as being suitable for a job.

Moral licensing has also attracted attention in the area of corporate social responsibility. This term can broadly be thought of as an organisation’s focus beyond the bottom line – how it acts towards its stakeholders, the environment, and society. For example, Kenneth Lay, the former CEO of Enron – a company notoriously known for its accounting fraud which ultimately led to its collapse in 2001 – was noted to be a keen philanthropist. It may well be that he felt that his philanthropic efforts provided him with moral credits, allowing him to subsequently endorse the negative goings on within the company.

This view is in fact reinforced by research. One study that looked at moral licensing within the organisational context showed that prior corporate social responsibility of CEOs was linked to more corporate social irresponsibility later. Interest in moral licensing has even extended to areas such as energy conservation. One study showed that residents reduced their water consumption when exposed to a water conservation programme. However, at the same time their electrical consumption was shown to have increased in comparison to a control group.

Currently we are not sure what the psychological processes underpinning moral licensing are. Does prior moral behaviour really provide credits that can be withdrawn to allow engagement in a questionable act – because we feel we have “earned” the right to do so? Or could it be that prior moral behaviour changes the meaning of the subsequent questionable behaviour? For instance, if we have established through previous actions that we are not racially biased, we may more easily convince ourselves that picking a white candidate over a black candidate was due to some factor other than race.

But are others willing to accept our moral license? One study looked at the reactions of individuals to a white speaker who made a potentially offensive comment directed at African Americans. When this comment was preceded by “I’m not racist or anything, but …”, the white people rated the speaker as slightly less racist, while the black people judged the speaker as more racist. And so, where the targeted group was concerned, they were less likely to license the speaker – causing the speaker’s initial claim of not being racist to backfire.

Moral cleansing

The opposite to moral licensing is also true. We know that when people recall their recent immoral behaviour, they express greater willingness to engage in compensatory moral actions. This is referred to as moral cleansing – demonstrating the dynamic nature of moral behaviour.

For instance, Donald Trump’s quick decision in April 2017 to launch a missile strike in Syria in response to a chemical attack by the Syrian regime, drew praise from his critics as being “the right thing to do”. However, as Hillary Clinton pointed out, “we cannot in one breath speak of protecting Syrian babies and in the next close American doors to them” – referring to a ban on receiving refugees.

It could well be argued that Trump’s morally questionable previous behaviour motivated him to engage in “moral cleansing” by launching the applauded missile strike. But the example clearly shows that while this may have assured him about his own morality, it takes more consistency to be accepted as moral by others.

Finally, there is some evidence to suggest that moral licensing seems to be apparent only for private transgressions, such as donating to charity privately as opposed to doing so publicly. It seems as individuals, we seek to protect, and in some cases even bolster our reputation through public displays of moral actions. And engaging in morally questionable behaviour that we ourselves feel we have earned isn’t something we want to broadcast. Indeed, research has evidenced that those people who are publicly charitable do benefit from reputational enhancement.

Being good isn’t always easy. When it comes to behaving morally, it appears there is a balance we all strive to achieve, so that personally we can remain assured of our own moral goodness.

 

Nishat Babu, Lecturer in Organisational Behaviour, Aston University

This article was originally published on The Conversation. Read the original article.

Browse articles by author

More Essays

Apr 20th 2019
Economists speak in numbers only, clinging to statistical data and quantitative models. We do so in the hope of looking objective. But this is counter-productive – “data” cannot tell us everything. Other social sciences such as sociology and anthropology use a broader range of methods, and consequently have a broader perspective on society. If we take our societal role of adviser on economic matters seriously, we will need to open up and adopt the insights that these other disciplines bring us about how the economy works.Politics and economics are inextricably intertwined, as Adam Smith, David Ricardo, Karl Marx knew all too well. Somehow this has been forgotten. This does not mean economists need to get political or choose sides. But it does mean that we ignore politics at our own peril – by blindsiding ourselves or dismissing it as “external stuff”, we hamper our understanding of the very system we study.
Apr 16th 2019
Although it is not likely that many visitors who pass by the Giacometti sculptures on their way to Las Meninas will ponder it, the contrast between these works underscores the single greatest transformation in the history of western art, from a regime in which artists tailored their works to the aims of individual patrons, to one in which artists choose their techniques and motifs according to their own concerns, and only then present the products to an anonymous competitive market
Apr 4th 2019
On March eleventh, the world lost someone who was very special, who made a mark and touched people with his voice, as a singer, a humorist and writer..........I had the great good fortune to know him and spend time with him, playing music, talking with him – he was a man of immense culture, fluent in Hebrew, German, English, and Romanian. He loved New York City and Vienna and we would often swap apartments so that he could stay in New York while I lived at his place in Vienna.
Apr 1st 2019
The ongoing controversy over admissions to American universities has overlooked the one of the most telling aspects of the scandal—that it took place with the connivance and active participation of administrative bureaucracies able to act with impunity in the pursuit of their interests. Neither the professoriate, often the target of opprobrium from the left and the right, nor the student body, also the target of criticism from both sides of the political spectrum, bore any of the responsibility.  Current debates over “what ails” U.S. colleges and universities consistently ignore the single most important dynamic of all institutions—their structure of power. I suggest that the way in which power is allocated within American universities is strikingly similar to that of Soviet-type regimes. Presidents, chancellors, provosts, deans, and their bureaucratic apparatuses preside over vast real-estate and financial holdings, engage in the economic equivalent of central planning, have inordinate influence over personnel, and are structured hierarchically, thereby forming an enormously powerful “new class” like that described by the renowned Yugoslav dissident, Milovan Djilas, in the mid-1950s. 
Mar 22nd 2019
When you think of religion, you probably think of a god who rewards the good and punishes the wicked. But the idea of morally concerned gods is by no means universal. Social scientists have long known that small-scale traditional societies – the kind missionaries used to dismiss as “pagan” – envisaged a spirit world that cared little about the morality of human behaviour. Their concern was less about whether humans behaved nicely towards one another and more about whether they carried out their obligations to the spirits and displayed suitable deference to them. Nevertheless, the world religions we know today, and their myriad variants, either demand belief in all-seeing punitive deities or at least postulate some kind of broader mechanism – such as karma – for rewarding the virtuous and punishing the wicked. In recent years, researchers have debated how and why these moralising religions came into being.
Mar 19th 2019
European food and ingredients have become staple food choices for the British. The use of ingredients such as garlic, peppers, avocados, Parmesan cheese and all those other European ingredients that are now taken for granted are relatively new and were still rare in the 1990s. When I was growing up in rural Devon in the 1970s, olive oil was only really readily available in chemists as a cure for earache – now it is found in most food cupboards. And wine drinking has permeated through all social classes.
Mar 12th 2019
The Guggenheim’s strange and wonderful exhibition of Hilma af Klint’s groundbreaking, yet largely unknown body of abstract art is an important event – one that challenges us to not only rethink the early history of twentieth century abstract art, but to recognize her vision of art and reality as unique, authentic, and deliciously puzzling. 
Feb 25th 2019
Looking at the world today, it's clear that the consequences of this imperial legacy are still with us. If anything has changed it is that we are now beyond just viewing the former "natives" as far-away oddities. They are now living within our borders, having come to find the opportunities they were denied at home. So when I hear the reactions in the West to the influx of South Asians going to the UK, or North Africans going to France, or Central Americans migrating to the US, I can only say "Guys, these are the fruits of your conquest – your chickens coming home to roost."
Feb 25th 2019
Extracts: "The new novel Sérotonine by Michel Houellebecq, the bad boy of French literature, is a saga of depression and death told with such irony and wit that readers seem to love it despite the unsettling themes. Maybe it’s just me but I found myself laughing out loud.......True to form, the French don’t agree on Houellebecq – or anything else, for that matter. The impact of his new novel has divided the readers into opposite love-hate camps with hardly any middle ground. Houellebecq cannot leave you indifferent, notes a literary friend of mine"........Picture: Michel Houellebecq, by the reviewer Michael Johnson. 
Feb 19th 2019
The term “smiling depression” – appearing happy to others while internally suffering depressive symptoms – has become increasingly popular. Articles on the topic have crept up in the popular literature, and the number of Google searches for the condition has increased dramatically this year. Some may question, however, whether this is actually a real, pathological condition. While smiling depression is not a technical term that psychologists use, it is certainly possible to be depressed and manage to successfully mask the symptoms. The closest technical term for this condition is “atypical depression”. In fact, a significant proportion of people who experience a low mood and a loss of pleasure in activities manage to hide their condition in this way. And these people might be particularly vulnerable to suicide.
Feb 19th 2019
Outstanding, experienced journalist Michael Johnson, whose articles, often accompanied by his striking portraits, has now brought his love of music and of pen, ink, gouache and watercolor to create a study of remarkable insight, strong opinions and beauty in this gorgeous book. Written in both French and English the brief descriptions of musicians he has met, studied, interviewed are accompanied by distinctive portraits that, as his title suggests, some may be caricatures. I argue that the author/artist has created insightful studies of the human face engaged in the pursuit of music. The only caricature is his own self-deprecating, slyly wry self-portrait that opens the book—and it is worth the book’s purchase on its own. 
Feb 15th 2019
Only 9% of the overall population in the UK are privately educated, but they occupy an especially high proportion when it comes to positions of public influence: a third of MPs and top business executives, half of cabinet members and newspaper editors, three-quarters of judges....
Feb 12th 2019
There is a fascinating chapter toward the end of Alexis de Toqueville’s Democracy in America titled “What Kind of Despotism Do Democratic Nations Have to Fear?” in which the author attempted something truly extraordinary – to describe a social condition which humankind had never before encountered. We find him trying to put his finger on something which does not yet exist, but which – in his extraordinary political imagination – he was able to foresee with startling clarity.............. we must recognize that Facebook, Google, and Amazon are the new leviathans. In serving users only those posts with which they will agree,  
Feb 8th 2019
Few modern cities can boast that a herd of Longhorn cattle has been driven along its main streets. But San Antonio can: each February, in a tribute to the past, the city plays host to a cattle drive.
Feb 5th 2019
Extract: "Most drugs are made to target “bulk” cancer cells, but not the root cause: the cancer stem cell. Cancer stem cells, also known as “tumour-initiating cells”, are the only cells in the tumour that can make a new tumour. New therapies that specifically target and eradicate these cancer stem cells are needed to prevent tumours growing and spreading, but for that there needs to be more clarity around the target. Our new research may have discovered such a target. We have identified and isolated cells within different cancerous growths which we call the “cell of origin”. Our experiments on cancer cells derived from a human breast tumour found that stem cells – representing 0.2% of the cancer cell population – have special characteristics."
Jan 31st 2019
For most people, teeth cleaning may just be a normal part of your daily routine. But what if the way you clean your teeth today, might affect your chances of getting Alzheimer’s disease in years to come? There is an increasing body of evidence to indicate that gum (periodontal) disease could be a plausible risk factor for Alzheimer’s disease. Some studies even suggest your risk doubles when gum disease persists for ten or more years. Indeed, a new US study published in Science Advances details how a type of bacteria called Porphyromonas gingivalis – or P. gingivalis – which is associated with gum disease, has been found in the brains of patients with Alzheimer’s disease. Tests on mice also showed how the bug spread from their mouth to brain where it destroyed nerve cells.
Jan 28th 2019
Piano design has become so “radically standardized” since the middle of the 20th century that players and audiences are robbed of any choice today, claims a new book the piano’s past, present and future.  This book fearlessly confronts the big questions: Should we even call today’s top-selling acoustic models the “modern piano”, considering that they are all based on a 140- year-old design? Will the 21st century mark a turning point in piano building?
Jan 10th 2019
Extracts from the article: "Last November, Michael Bloomberg made what may well be the largest private donation to higher education in modern times: $1.8 billion to enable his alma mater, Johns Hopkins University, to provide scholarships for eligible students unable to afford the school’s tuition. Bloomberg is grateful to Johns Hopkins, he explains, because the opportunity to study there, on a scholarship, “opened up doors that otherwise would have been closed, and allowed me to live the American dream.” In the year after he graduated, he donated $5 to the school, all he could afford. Thanks to the success of Bloomberg L.P., the international financial-information company he founded in 1981, he has now given a total of $3.3 billion......And yet I cannot applaud Bloomberg’s donation to a university that already had an endowment of $3.8 billion and charges undergraduate students $53,740 per year to attend. My preference is for Hank Rowan, who back in 1992 gave $100 million to Glassboro State College, a public university in New Jersey that at the time had an endowment of $787,000 and annual fees of about $9,000. Rowan himself was a graduate of MIT, one of the world’s finest universities, but gratitude was not his motivation for donating. He wanted to make the biggest difference he could, and believed that one makes a bigger difference by strengthening the weak links in the higher education system than by giving even more to those who already have a lot."
Jan 9th 2019
Marcel Proust was the master of artistic time travel, as he spent the final decades of his life exploring the nature of memory, in a quest to understand the relationship between past and present. In today’s troubled present of economic malaise and political agitation, the art world of Paris is currently engaged in a Proustian exercise of reexamining, and celebrating, a lost golden age of splendor and creativity.
Dec 10th 2018
The current exhibition of Eugène Delacroix (1798-1863) at New York’s Metropolitan Museum of Art – the first of its kind to be mounted in North America – is indeed an extraordinary revelation. Delacroix was one of the great creative minds of the nineteenth century: an artist who embodied the spirit of Romanticism, a dramatist and virtuoso of coloration who never ceased to experiment, to take inspiration from the old masters – from Veronese and Rubens, Rembrandt and Caravaggio – whose works he would often copy at the Louvre, “that book from which we learn to read,” as Cézanne put it.